The Sotheby's Difference

Sotheby’s has been uniting collectors with world-class works of art since 1744, and 270 years later it has grown into one of the world’s leading full-service art businesses. In the spirit of innovation, an exceptional real estate company bearing the Sotheby’s name was launched in 1976. 

Today we are a commanding presence in the representation of the world’s most extraordinary properties. Together, our companies are able to collaborate to provide unique and exclusive experience to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way.

The Sotheby’s International Realty network is an exclusive association of distinguished brokerages throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house

We are Canada’s largest most prestigious real estate brokerage with over 30 offices in Canada’s major cities including Toronto, Montreal, Vancouver & Calgary with over 400 sales associates across the country.

950 Offices Worldwide

69 Countries & Territories

$108 Billion Annual Sales

22,000 Sales Associates

In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty brand harnesses the worldwide recognition and prestige of the Sotheby’s name.

Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.

The Sotheby’s International Realty brand’s global media plan is strategically designed to deliver truly global impact while promoting properties represented by our worldwide network. Our plan to market your home includes significant, exclusive and first-to-market partnerships with an elevated focus on video integration, editorial alignment and omni-channel sponsorships in order to provide relevant content to potential clients in an always on, anywhere environment. Brand marketing combined with property advertising allows the Sotheby’s International Realty brand to present the properties represented by our network to a broad audience of buyers who value and seek the unique.

Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.

Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.

With nearly 100% of all property buyers starting their search online, it is imperative that your property shows up in search engine results, and is presented in the most informative, compelling manner possible. To that end, your property will receive exceptional exposure to select highly tracked websites such as: nytimes.com, wsj.com, juwai.com and many more.

In order to increase exposure for your home and ultimately uncover the right buyer, we partner with and distribute properties to the most significant media companies and real estate-focused websites in the world. To measure the results, we provide a property view report including view and inquiry statistics for partner sites our properties are distributed to.

Our mobile app is the only luxury real estate mobile app that works anywhere and searches globally in more than 63 countries. Those who seek the unique when on the road can search using SIR Mobile on iPhone or Android and connect with our global real estate experts around the world.

APPLE TV
The Sotheby’s International Realty Apple TV app allows the process of finding a home to become a collective, interactive experience. The only real estate app on Apple TV with expertly curated high-resolution photography and high-definition videography.

SIR MOBILE

Find your home with SIR Mobile on Android, iPhone, or iPad and connect with our global real estate experts anytime, anywhere.

YOUTUBE
With over 50,000 viewers, our Sotheby’s International Realty® YouTube channel is about offering the consumer something different that transcends the clutter and guides them in their search for the extraordinary.

CURATE

Curate by Sotheby's International Realty allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience.

Our brand advertising campaign is aligned with ‘best of class’ media partners that boast the most qualified subscriber bases. Our effort is to effectively attract and engage a target audience that has the greatest propensity to buy your home. Exclusive and prime placement in local, national, and international publications. We seek additional advertising opportunities in appropriate media to showcase your property to qualified buyers everywhere.